Choose ONE Thing, by Natasha Golinsky

by Natasha Golinsky, of www.fortuneandfaith.com

In working with my clients, I regularly run into business women who are burned out because they feel like they’re working on developing so many sources of income; however, none of them are succeeding. I met a woman recently who excitedly described herself as a “serial entrepreneur” meaning that she dabbled in many different businesses. Although she seemed excited all I could think was “she is making a big mistake and there is no way she can successfully handle all that in the long term.”

I admit that there is something fun and exciting about having many projects on the go but if you’re this type of person ask yourself “how’s it going so far?” Is it working? Do you own multiple domain names, run multiple Facebook pages and/or market yourself differently to different audiences? Just like I thought about the woman I met, until you focus on one venture and brand yourself as a person who can solve one type of problem for one particular market you will never truly gain traction with your business.

People always seek out the BEST person to solve their problem. They don’t want a Jane-of-all-trades trying to give them solutions but they want the specialist. What are you great at? What are you more passionate about than anything? Which one problem could you see yourself consistently, passionately solving for others? Which one idea can you stay excited about communicating over and over (and over and over)?

Trying to market yourself as being a bit of everything is not believable and also draws attention to the fact that you’re not sure who you are as a brand.

Take some time to explore your spiritual gifts and natural strengths. Be open to God’s wisdom to show you which market He has designed you to serve. We all have a call and a purpose on our lives. Like Seth Godin always says “In today’s market where anyone can get anything they want, people seek the experts for solving their particular problem.” Become the expert that people could not live without.

Originally posted at http://integratedwomanministries.com/choose-one-thing.

Marketing "MIATA"

by Krista Dunk

Marketing isn't always an easy task, and most of us need some help. I've made many marketing mistakes myself in the past! However, I have learned a few important tips lately. When it comes to marketing your business and services, think MIATA - Make It About Them Always. Focus on your potential clients rather than making your marketing and promotional materials all about you, or what you do.

Honestly, most people don't care that much about what you do. But, they do care about what they want or need right now. If your business solves a problem for them or meets their need, by all means promote that fact! When you take that approach, your customers will be more likely to investigate what you have to say.

Even in networking situations this can be achieved. Look at these two answer options when someone asks, "So, what do you do?"

1. "I am a sales rep for Fluffy Bunny Software, and I work with independent preschools." (Boring)
2. "I help busy preschool teachers with software that opens the imaginations and ignites the reading skills of their students." (Catchy for parents of preschoolers and teachers)

Marketing letter:

1. "I offer payroll services, monthly bookkeeping, tax tips and business forms for small businesses." (Yippee)
2. "I partner with small business owners by eliminating the burden of bookkeeping, tax prep and payroll while keeping it in trustworthy, experienced hands." (This appeals to me!)

Promoting a service:

1. "Learn about healthy eating for your whole family and positive self-care habits." (Do they need this? Yes. Do they want this? Not really.)
2. "Come see how you can loose weight, have less medical expenses, make simple healthy lifestyle changes, and prevent disease." (They want this!)

Many of you know this already, but it serves as a great reminder for us. From your elevator pitch to your website, brochures to ads, keep MIATA in mind. Focus on what they want, and how your service meets that need. Also, use wording that describes their greatest wants, not their greatest needs. For example, does someone want to loose weight? Yes. Do they want to change their eating habits? No. Will loosing weight require a change in eating habits? Yes, and you know this as the expert who can help them, but it does not appeal to them.

So, in conclusion, discuss their "want," as that is what will catch their eye. Also, don't fill your precious marketing space with info about you; "I can...me, me, me." Show that what you have to offer is all about them!

Is Your Business Bio Boring?

As a business person, we know that having a great bio is important...right? But how many of us find it difficult to come up with words that dance? Do you find it uncomfortable to create an amazing bio about yourself, because you feel like you're boasting or tooting your own horn?

You are not alone...

“Don’t let a snoozer-loser bio make you sound fuddy-duddy instead of fabulous, especially when a winning approach is just a few sassy sound bites away."- Nancy Juetten

Our friend, Nancy Juetten, is a PR expert who has created an entire process for writing great bios. Not just any boring bio, but a fun, memorable and magnetic bio! She has sold scores of these guides, and has many happy customers (with awesome, new bios, I might add!).

The NEW Bye-Bye Boring Bio Action Guide is a 52-page tool that serves as your essential guide for sharing your story in a fabulous way with speed, ease, and impact and in all the formats you need to invite the right opportunities your way.

Because we collaborate closely with Nancy, she has agreed to offer KBWomen buyers an additional free gift with the purchase of the "Bye-Bye Boring Bio Action Guide."

This is how to get your free gift when you order:
When you buy "Bye-Bye Boring Bio Action Guide" and write "Krista Dunk or KBWomen" in the comments section of your online order form, you'll receive as a special gift 147 e-tips to boost your business and your profits from free publicity.

For a $49 investment, your bio will be priceless! Click HERE to learn more. Nancy sometimes even posts customers' new bios on her very popular blog!

Blessings!

Posted by Krista Dunk
www.KBWomen.com

Email Newsletters - Do You Send One?

Hello Christian Business Women,

We have a question for you. Do you have clients, customers or business contacts? If so, do you regularly keep in touch with them to let them know about specials, new services or to build relationships with them?

If not...(or maybe even if you answered 'yes') you might want to consider starting an e-newsletter, sometimes also called an ezine. At Koinonia Business Women, we have our ezine called *BLING* that we send out twice a month. People opt-in to receive it via email at our website, and our list management system does the rest.

This is the company we use to manage our ezine and would recommend to you:

There are so many reasons why having an e-newsletter is a great idea. Here are a couple of thoughts about them:

1. Email is a non-invasive way to contact the people you want to reach.
2. Newsletters accomplish several things, including building familiarity and trust.
3. Once you have a template set up, changing content becomes quick and easy.
4. Be respectful - Don't sign people up without their permission. That's called spamming!!

iContact even offers a free trial to test it out! That's how we started. Learn more here: http://www.icontact.com/a.pl/508058

Just another way for you to be business, marketing and tech savvy!

Brought to you by www.KBWomen.com