
Tuesday, December 6, 2011
Christian Mastermind Groups

Tuesday, January 25, 2011
Marketing "MIATA"
Marketing isn't always an easy task, and most of us need some help. I've made many marketing mistakes myself in the past! However, I have learned a few important tips lately. When it comes to marketing your business and services, think MIATA - Make It About Them Always. Focus on your potential clients rather than making your marketing and promotional materials all about you, or what you do.
Honestly, most people don't care that much about what you do. But, they do care about what they want or need right now. If your business solves a problem for them or meets their need, by all means promote that fact! When you take that approach, your customers will be more likely to investigate what you have to say.
Even in networking situations this can be achieved. Look at these two answer options when someone asks, "So, what do you do?"
1. "I am a sales rep for Fluffy Bunny Software, and I work with independent preschools." (Boring)
2. "I help busy preschool teachers with software that opens the imaginations and ignites the reading skills of their students." (Catchy for parents of preschoolers and teachers)
Marketing letter:
1. "I offer payroll services, monthly bookkeeping, tax tips and business forms for small businesses." (Yippee)
2. "I partner with small business owners by eliminating the burden of bookkeeping, tax prep and payroll while keeping it in trustworthy, experienced hands." (This appeals to me!)
Promoting a service:
1. "Learn about healthy eating for your whole family and positive self-care habits." (Do they need this? Yes. Do they want this? Not really.)
2. "Come see how you can loose weight, have less medical expenses, make simple healthy lifestyle changes, and prevent disease." (They want this!)
Many of you know this already, but it serves as a great reminder for us. From your elevator pitch to your website, brochures to ads, keep MIATA in mind. Focus on what they want, and how your service meets that need. Also, use wording that describes their greatest wants, not their greatest needs. For example, does someone want to loose weight? Yes. Do they want to change their eating habits? No. Will loosing weight require a change in eating habits? Yes, and you know this as the expert who can help them, but it does not appeal to them.
So, in conclusion, discuss their "want," as that is what will catch their eye. Also, don't fill your precious marketing space with info about you; "I can...me, me, me." Show that what you have to offer is all about them!
Tuesday, December 7, 2010
What is Prosperity?

Tuesday, November 9, 2010
Looking to Create a Business Website?

Sunday, August 15, 2010
When I used to oversee a sales force, I would teach them that the sales cycle had 4 steps:
1. Meet
2. Like
3. Trust
4. Do Business (get a referral or get paid)
Sending out a "Nice to Meet You," card is one great way to help speed the process of going from Meeting to Trusting.
Just another way to keep you top-of-mind in potential customers' minds, and show yourself as a considerate, friendly business person.
posted by Krista Dunk, www.KBWomen.com
Wednesday, August 11, 2010
Powerful Prayer for You
Most Gracious God, my Father - I come to You, today, giving You all the honor and glory due Your name. Sovereign ruler of all of the heavens and earth, You sit high and You look low, forever concerning Yourself with Your creation. You own the cattle on a thousand hills, and You have stored up riches and possessions for Your children to inherit, if we just believe.
I make Your name great in the earth. I will always declare Your awesome wonders to all who will listen. You intend to manifest Your blessings and favor upon Your people, Your chosen ones - the apple of Your eye - You have us engraved on the palms of both Your hands, never to leave or forsake us. Your mercy is from everlasting to everlasting, and Your grace encompasses us, like a robe. You have crowned us with Your loving kindness and encamped us round about with ministering angels, like flames of fire.
It is by Your command that the sun rises and sets - You declare when the tide rolls in and goes out. At Your word, the moon shines brilliantly upon the earth - You are magnificent! You are awesome! You are marvelous! Everything You do is for our good, and I thank You for it all.
I come to You, Elohim, on behalf of my sister. I declare that Your greatness is made manifest in her life. I decree that Your glory will surround her, like a cloud, being evident to those around her. The ministry, You have called her to, is blessed. You have fallowed out the ground, therefore as she walks she prospers and increases - You have brought increase to those she has been allowed to plant and to those she has been allowed to water. She is a fruitful garden, with leaves upturned in worship.
Bless her with longstanding endurance like the palm tree - allow her to flourish and be continually verdant, like the evergreen. Let her words be soft and filled with power and beauty, like the rose. Touch her, with your love, and cause her to bow her heart in adoration as her face shines with your grace. Cause her to allow your Spirit to search her heart, her mind and her spirit, turning over every area to you, in submission to your will for her life.
Speak to her, on her bed, at night - greet her with your Presence when she awakes, in the morning - walk with her in the cool of the evening. Woo her, Adonai! Draw her to yourself and hold her close, when she cries out to you. Be fierce in your protectiveness, causing her peace as she walks through any valley - she shall fear no evil, because you are with her - comfort her, console her, build her up in her most holy faith.
Come into her situations, circumstances and her immediate personal space, as she communes with you. Let your Spirit surround her, on all sides, infusing her with power, might, strength and security. She is NEVER alone. Speak to her heart, right now. Make clear your plans for her "right now" season. Still her heart, so she can hear your whispers of direction. Light her way, as she leads those you have called her to lead. Help her to submit to whom you have called to mentor and lead her.
She is your daughter and you are her Father - blow your wind upon her, right now, in the name of Jesus and pull her onto your lap. Allow her to lay her head upon your bosom, to quiet her spirit. Lull her into the sweet sleep that you have designed for your beloved, at night - Refresh and revive her for the day's journey, in the morning. She is healed, by the stripes of Jesus - any sickness or disease that tries to attach itself to her, is trespassing and has no right. She is free, because Jesus, your Truth, has made her free. The enemy has no power over her, her ministry, her family or her friends - his assignment is loosed from her life and bound with the shackles, from heaven.
She will walk, daily, in the Light and power of your Love. I pray this and believe it to be done, according to the power you have given to me - by the name of your Son, Jesus - it is so - AMEN!!!
Posted by Krista Dunk, prayer by Inez Reilly of www.IAMsproperty.com
Wednesday, August 4, 2010
How is 'someday' working for you?
Or maybe you don't fully know what those talents are because you have been too busy taking care of others.
If you have ever said, "Someday I will listen to my heart and follow it," if your amazing potential is just sitting there, waiting for 'someday,' this is for you.
Thursday, July 1, 2010
Starting Your Own Business

Starting Your Own Business, by Diana Kohn
Do you ever feel God is tapping you on the shoulder? Maybe He is pushing you in a direction you are scared to go. Eventually He starts to yell out to you.
He is calling you, do you hear Him?
It can be scary to follow the path He has laid out for you. It can be especially scary when it involves starting a business.
How do you start? Where do you start? Is there anyone to help you?
As a business owner myself I understand the mixed feelings of starting a business. It’s scary and exciting. It’s daunting and thrilling. Its great risk, yet possibly great reward. If you enter a new business with the right intentions, with the heart to help, and following God's plan the odds are in your favor.
How do you start? Make a list. Below are some of the things you may need to add to your list. List out each task you need to start your business. Each day knock one or two things from your list. As you cross things from the list new items will be added. Before you know it all your items are checked off and you are a business owner.
· Get a business license
· Get business cards
· Join a networking group
· Set up your accounting
Where do you start? Start with organization’s like Koinonia Business Women. The whole purpose of an organization like KBWomen is to help you. This group was designed to help educate women. They are here to promote you. Take advantage of all the information they have to offer.
Is there anyone to help you? There are many professionals that have owned businesses for many years. The information they have is priceless. Our business FLAIR was designed to help business owners develop the tools they need to grow. We are here to support you and your business. We will enhance the skills you already have, to help build your business. From walking into your first networking meeting to making the final sales, FLAIR will be there with you.
FLAIR will help you with:
· Networking with FLAIR
· Branding with FLAIR
· Sales with FLAIR
Article by Diana Kohn. Diana Kohn is a member of Koinonia Business Women. She is the co-founder of FLAIR. You can reach her at 206-353-1003 or http://www.businesswithflair.com/
Tuesday, May 25, 2010
From Mommy to Mom to Mother
MOTHERS:
Real Mothers don't eat quiche; They don't have time to make it.
Real Mothers know that their kitchen utensils are probably in the sandbox.
Real Mothers often have sticky floors, filthy ovens and happy kids.
Real Mothers know that dried play dough doesn't come out of carpets.
Real Mothers don't want to know what the vacuum just sucked up....
Real Mothers sometimes ask 'Why me?' And get their answer when a little voice says, 'Because I love you best.'
Real Mothers know that a child's growth is not measured by height or years or grade...It is marked by the progression of Mommy to Mom to Mother........
The Images of Mother:
4 YEARS OF AGE - My Mommy can do anything!
8 YEARS OF AGE - My Mom knows a lot! A whole lot!
12 YEARS OF AGE - My Mother doesn't know everything!
14 YEARS OF AGE - My Mother? She wouldn't have a clue.
16 YEARS OF AGE - Mother? She's so five minutes ago.
18 YEARS OF AGE - That old woman? She's way out of date!
25 YEARS OF AGE - Well, she might know a little bit about it!
35 YEARS OF AGE - Before we decide, let's get Mom's opinion.
45 YEARS OF AGE - Wonder what Mom would have thought about it?
65 YEARS OF AGE - Wish I could talk it over with Mom...
The beauty of a woman is not in the clothes she wears, the figure she carries, or the way she combs her hair. The beauty of a woman must be seen from within her eyes, because that is the doorway to her heart, the place where love resides. The beauty of a woman is not in a facial mole, but true beauty in a woman is reflected in her soul. It is the caring that she lovingly gives, the passion that she shows, and the beauty of a woman with passing years only grows!
http://www.kbwomen.com/
Tuesday, March 23, 2010
Idea Validation & Business Sandbox Concepts
New Concept #1: "Idea Validation" for business ideas
Very helpful link: http://www.sramanamitra.com/clarify-your-story-excerpt/
New Concept #2: The Business Idea or New Product "Sandbox"
No link here, unless I can link to my husband's IT industry brain!
I suppose I can't say that idea validation is a new concept to me - just a new term for an old issue that we all deal with as business people. Tammy and I always joke that we have I.D.D. - Idea Distraction Disorder! As idea people, we have a challenge; validating these new ideas to figure out if, in fact, they will land as great opportunities or if they should keep flying by.
Brainstorming and masterminding sessions are great ways to solicit feedback from others on business ideas and plans. Other ways include researching the market, surveying potential customers and prayer. As Godly women, we realize that God ideas are the ones that should move forward, not just good ideas!
Apparently "the sandbox" idea has been around for a long time in the technology industry. My husband and his co-workers use "the sandbox" concept when they are working on a new product launch or have a new system or tool. The sandbox is where they meet (usually virtually) to "play" with stuff to see what works and what doesn't. I love that image of adults coming to a sandbox, sitting down and testing things out and experimenting. Build it up, work with it, reshape it, move it around, tear it down, etc.
How can you use the sandbox concept in your business or career? What do you need to test out or play with and allow others to interact with? Actually, I can clearly see how these two concepts can work together quite nicely. Bring new ideas to a sandbox and watch how they transform.
Please comment and let us know your thoughts!
by Krista Dunk, http://www.kbwomen.com/ http://kbwa.memberlodge.com/
Tuesday, February 23, 2010
Connection + Collaboration = Growth

- Without our connection to God's Spirit, we do not grow in Godly things.
- Being disconnected from people damages relationships and stunts our learning curve in life.
- In business, relying on our own understanding and not using mentors or other experts can lead to a collapse.
- Without proper support, anything in life is at risk of breaking down.
In your life and business, who are you connecting and collaborating with? Are these connections and collaborative efforts leading to the kind of growth you want for your future? Do these relationships have a foundation of faith in God?
Next week, something is coming to help all of us "Connect, Collaborate & Grow." Please seriously consider joining us in the Koinonia Business Women's Association (KBWA). Frankly, the community needs you and you need the community. No one of us alone has all the answers, but joined together, and with God's direction, we WILL see God's power working through us in amazing ways.
As one of my mentors says, "Life is a team sport." It's time to rise up and build; build ourselves, build up others and build God's Kingdom. Now that's my idea of worthwhile, effective collaboration!
~Krista Dunk, http://www.kbwomen.com
Tuesday, February 9, 2010
What Season is Your Business In?

I don't know about you, but here in the Pacific Northwest, it seems like Springtime already. Unseasonably warm weather has been hanging around for weeks, and my Italian prune tree has decided to send out its' leaves this week. Later this month, it's also my birthday, which makes me another year older and closer to new seasons of life. Not to mention that with all that's happening with KBWomen right now, it feels like a season of tending tender plants after the seeding time is done.
Can you relate? What season are you, or is your business, in? Imagine this scene in your mind:
You are a farmer with 10 acres of farmland. Your house is on the first acre, near the road, then behind that, is 9 acres of garden. Right now, the garden needs much preparation; weeds, rocks, grass, sticks, and vines have taken over. After weeks of removing the old gunk and turning the soil with some new fertilizer, you look out from your porch and see the rich, dark soil ready for seeds. Seeding takes time, and you have to have a sound plan to ensure a good harvest.
You push seed after seed into the ground, carefully aligning each row. Finally, seeding is complete. You take your position in the rocking chair on the porch and wait. Much effort and work is done, for now. Although there is zero evidence that anything is happening, you have hope for your harvest. Each day you water, and wait. Water and wait.
A couple weeks later, you wake up, go out to the porch and see signs of life. Small, green shoots have come up sporadically. It's very exciting! About a week after that, you survey the field to see that it is completely covered in fresh, green plants bursting up everywhere. Something big is on the way. Are you ready?
As we know through the Bible, our life in the spiritual realm matches this natural process. That goes the same for our businesses as well. I'd like to share some commentary that goes along with the story above. Here goes:
- Too many times, we try to plant something new before we prepare our soil. Get rid of the old gunk (bad habits, negative actions and emotions, unhealthy relationships, etc.) and turn the soil (renew our minds) and add fertilizer (new wisdom) first.
- Leaving a cleaned-up field idle invites the weeds to grow again. Quickly replace the gunk with intentionally planted seeds.
- Have a plan when planting, otherwise your harvest will be a jumbled up mishmash. Probably not what you'd enjoy.
- Waiting takes great faith. Don't walk away from your field prematurely.
- Signs of life is the evidence of things hoped for, but not time for slacking off.
- Seeing a huge, coming harvest can be intimidating. Plan ahead for an overflow of blessing so that you are ready to receive it.
- Good stewardship in small things qualifies you for more. Increase your capacity.
- We can all use a little (or a lot) of help during this process from wise mentors and those willing to co-labor with us! As one of my mentors says, life is a team sport.
Be intentional about what is happening in your fields - relationship fields, business fields, spiritual fields, physical fields. Plant, tend and harvest with purpose!
Krista Dunk, www.KBWomen.com
Monday, February 8, 2010
KBWomen Radio Joins CWA Network
Wednesday, February 3, 2010
Layers of Vision
Friday, January 29, 2010
Do You Have Prayer In Action?

Monday, January 25, 2010
Want Some *BLING*?

Friday, January 15, 2010

Monday, January 11, 2010
Calling All Business Women Leaders

We are re-posting this information, with new details. Enjoy!
Would you like to be a Chapter Leader and start a KBWomen Chapter in your city?
We are looking for spiritually mature women with business ownership experience to lead chapters. Chapters have a monthly meeting on the 3rd Tuesday of each month for 90 minutes. In these meetings, Christian business women come together for:
- Networking
- Building Relationships
- Getting Leads
- Support
- Prayer
- Encouragement
- Business Skill Discussions
- Idea Sharing
- To get more information about what KBWomen offers
If this sounds interesting to you, and you believe other women in your area would enjoy attending with other like-minded women of faith, please consider becoming a Chapter Leader. Leaders will have special benefits, and free membership in our organization (membership system opens March 1st). Leaders also have a special application process to be sure that this is a "best fit" for everyone.
To view the FAQ pages about leadership, membership benefits and chapter meetings, please visit this link. We look forward to meeting you!
Posted by Krista Dunk
www.KBWomen.com
Friday, January 1, 2010
Making Effective New Year's Resolutions

- Identify a problem or an area of under-performance.
- Figure out how to solve it. Pray.
- Make a decision to do it.
- Move forward with actions that support the decision.
- Create habits to reinforce the desired outcome.
- Gain confidence in your decision making ability and resolve.
Too many things remain unresolved in our lives. Our minds love it when we make a firm decision about something. Firm decisions allow our minds to work towards a specific goal without doubt, wavering emotions, nervous tension, or competing ideas interfering.
You can do it! Be resolute! Move forward into 2010 and know God is for you, and with you.
Posted by Krista Dunk www.kbwomen.com
Monday, December 28, 2009
Photos for Marketing Materials

Since many of us are not professional photographers or artists, we need resources for finding great photographs and graphic clips! Let me give you our secret spots where we find really neat items at free or really inexpensive prices:
http://www.sxc.hu/
http://www.dreamstime.com/

