It's no secret...I love Christmas. I appreciate it when stores embrace "Merry Christmas."
According to the AFA (American Family Association), some corporations are excluding Christmas from their "holiday" advertising and promotions. They have ranked stores and companies according to their "Christmas Friendliness!" In case you're wondering how your local stores are positioning themselves, check out this handy information from AFA below.
For Christmas: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
Marginalizing: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
Against: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.
Companies FOR "Christmas": (updated 11-10-09)
Bass Pro Shops
Bath & Body Works
Bed Bath & Beyond
Super D Drug Stores
Toys R Us
Companies marginalizing "Christmas":
Companies against "Christmas":
Advance Auto Parts
Barnes & Noble
Braum's Ice Cream
Dick's Sporting Goods
Harris Teeter Stores
Home Shopping Network
In my opinion, the phrase "Keep Christ in Christmas" is too weak. There is no Christmas without Christ! Happy shopping everyone, and Merry Christmas!
Posted by Krista Dunk, www.KBWomen.com
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