Friday, November 27, 2009

Black Friday - Which Stores Are Christmas Friendly?

It's no secret...I love Christmas. I appreciate it when stores embrace "Merry Christmas."
According to the AFA (American Family Association), some corporations are excluding Christmas from their "holiday" advertising and promotions. They have ranked stores and companies according to their "Christmas Friendliness!" In case you're wondering how your local stores are positioning themselves, check out this handy information from AFA below.

Color Code:
For Christmas: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
Marginalizing: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
Against: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.

Companies FOR "Christmas": (updated 11-10-09)
Amazon.com
Bass Pro Shops
Bath & Body Works
Bed Bath & Beyond
Belk
Big Lots
Collective Brands
Costco
Dollar Tree
Family Dollar
Dollar General
Hallmark
Hobby Lobby
Home Depot
JCPenney
Kmart
Lowe's
Macy's
Meijer
Menard's
Michael's Stores
Neiman Marcus
Petsmart
Rite Aid
Sears
Super D Drug Stores
Target
Toys R Us
Walgreens
Wal-Mart/Sam's Club


Companies marginalizing "Christmas":
Best Buy
Hy-Vee Stores
Kohl's
QVC
Safeway


Companies against "Christmas":
Advance Auto Parts
Aldi
Barnes & Noble
Books-A-Million
Braum's Ice Cream
CVS Pharmacy
Dick's Sporting Goods
Gap Stores
Harris Teeter Stores
H.E.B. Stores
Home Shopping Network
Kroger
Limited Brands
McDonald's
Nordstrom
Office Depot
Olive Garden
Outback Steakhouse
Publix
Raio Shack
Staples
SUPERVALU
Victoria's Secret

Interesting!

In my opinion, the phrase "Keep Christ in Christmas" is too weak. There is no Christmas without Christ! Happy shopping everyone, and Merry Christmas!

Posted by Krista Dunk, www.KBWomen.com

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