Monday, January 31, 2011
Tuesday, January 25, 2011
Marketing isn't always an easy task, and most of us need some help. I've made many marketing mistakes myself in the past! However, I have learned a few important tips lately. When it comes to marketing your business and services, think MIATA - Make It About Them Always. Focus on your potential clients rather than making your marketing and promotional materials all about you, or what you do.
Honestly, most people don't care that much about what you do. But, they do care about what they want or need right now. If your business solves a problem for them or meets their need, by all means promote that fact! When you take that approach, your customers will be more likely to investigate what you have to say.
Even in networking situations this can be achieved. Look at these two answer options when someone asks, "So, what do you do?"
1. "I am a sales rep for Fluffy Bunny Software, and I work with independent preschools." (Boring)
2. "I help busy preschool teachers with software that opens the imaginations and ignites the reading skills of their students." (Catchy for parents of preschoolers and teachers)
1. "I offer payroll services, monthly bookkeeping, tax tips and business forms for small businesses." (Yippee)
2. "I partner with small business owners by eliminating the burden of bookkeeping, tax prep and payroll while keeping it in trustworthy, experienced hands." (This appeals to me!)
Promoting a service:
1. "Learn about healthy eating for your whole family and positive self-care habits." (Do they need this? Yes. Do they want this? Not really.)
2. "Come see how you can loose weight, have less medical expenses, make simple healthy lifestyle changes, and prevent disease." (They want this!)
Many of you know this already, but it serves as a great reminder for us. From your elevator pitch to your website, brochures to ads, keep MIATA in mind. Focus on what they want, and how your service meets that need. Also, use wording that describes their greatest wants, not their greatest needs. For example, does someone want to loose weight? Yes. Do they want to change their eating habits? No. Will loosing weight require a change in eating habits? Yes, and you know this as the expert who can help them, but it does not appeal to them.
So, in conclusion, discuss their "want," as that is what will catch their eye. Also, don't fill your precious marketing space with info about you; "I can...me, me, me." Show that what you have to offer is all about them!
Monday, January 24, 2011
1. Prayer is not a "spare wheel" that you pull out when in trouble; it is a "steering wheel" that directs us in the right path throughout life.
2. Do you know why a car's WINDSHIELD is so large & the rear view mirror is so small? Because our PAST is not as important as our FUTURE. So, look ahead and move on.
3. Friendship is like a BOOK. It takes few seconds to burn, but it takes years to write.
4. All things in life are temporary. If going well enjoy it, they will not last forever. If going wrong don’t worry, they can't last long either.
5. Old friends are like Gold! New friends are Diamonds! If you get a Diamond, don't forget the Gold! Because to hold a Diamond, you always need a base of Gold!
6. Often when we lose hope and think this is the end, GOD smiles from above and says, "Relax, sweetheart, it's just a bend, not the end!
7. When GOD solves your problems, you have faith in HIS abilities; when GOD doesn't solve your problems HE has faith in your abilities.
8. A blind person asked St. Anthony: "Can there be anything worse than losing eye sight?" He replied: "Yes, losing your vision."
9. When you pray for others, God listens to you and blesses them; and sometimes, when you are safe and happy, remember that someone has prayed for you.
10. WORRYING does not take away tomorrow's TROUBLES; it takes away today’s PEACE.
Krista Dunk, www.KBWomen.com
Friday, January 21, 2011
As business owners, we all decide one day, “I can do this.” You no longer need your boss. Heck, your boss couldn't make it without you! You bravely make the decision to start your own business. You have been in your industry for years. You know all there is to know about your field of work.
To be successful with your own business you have to start doing thing you never thought you would do; all the things your mom warned you about.
"Don’t talk to strangers." Yet, now you find yourself standing in the corner of a restaurant, by yourself, staring at your shoes instead of networking with other business owners. It’s hard to get the nerve to walk up and talk with someone you have never met before.
But it doesn’t have to be hard. If you go to a networking meeting ready, the conversation can flow as easy as coffee with your best friend.
You have a secret. No one knows you are nervous. Chances are they are nervous too. Put a friendly smile on your face and walk up to someone at the networking event. Find someone standing at the opposite corner of you. I guarantee they will welcome you.
Always give them a business card. If you are not comfortable just handing them your card. Ask for their card. Take that opportunity to give them your card in return. If you ask them about their business they are sure to ask about yours. Take the time to listen to them. Even if that person isn’t a potential client for you, they may know someone in the future that needs your services.
Follow up. After going to a networking event take the time to contact the people you met at the event. To be a successful business owner you must build your relationships. A quick note that says it was nice to meet you or loved hearing about your business will not be forgotten.
Remember, not talking to strangers has been ingrained in us since we were two. But to have a successful business talking to strangers becomes our biggest ally.
Submitted by Diana Kohn
Diana Kohn is a member of Koinonia Business Women. She is the owner of FLAIR. Her business is designed to help small business owners grow their business through networking.She is also available for writing projects. http://www.businesswithflair.com/
Lord God in Heaven, I used to crave for physical things, more clothes than I need, more time than I need, more food, more of everything. All these physical cravings consumed my thoughts, my lifestyle, my everyday when I should have been craving more of you. I knew you were always there Lord, at my side and at my back, but I should have been looking for you at my front to guide me. I lost sight of what I was supposed to be doing. I was walking without a plan; had too many clothes, too little time and money management and too much food consumption. I had only to rely on you for a plan instead of relying only on me.
Over consumption of anything will lead to a loss of something with whatever I do. Spending too much leads to debt, not managing money and time wisely leads to waste. Allowing food to consume me has led to unhealthy body and an unhealthy spirit life. I don't want my spirit to starve Lord, so I rely on you so that I can resist the temptations and redirect my cravings onto you Lord. Jesus, Lord you were tempted so I know I am not alone. Temptation does not have to come in the form of food; it can be in any form, and produce all kinds of unhealthy cravings. Lead me not into temptation guide me towards your spirit of truth.
Today I sustain a deep craving Lord God; a craving for your spirit and truth. I wish to be consumed by the spiritual cravings of truth and life, not of darkness and death. The life of the righteous is in your hands. Lead me to the cross where I lay my burden down. God be with me. Amen.
Contributed by (KBWA Member Angelica Carmouche) Drisana - http://askdrisana.blogspot.com/
Thursday, January 20, 2011
Wednesday, January 19, 2011
I just heard about a new business book, and wanted to share the information with you. Here is a snippet:
Have you ever wished you could predict the future in business—and be RIGHT? How valuable would it be to see invisible opportunities BEFORE anyone else including your competition? Are you ready for your business to thrive regardless of the changing economy?
Then you are ready for Flash Foresight: How to See the Invisible and Do the Impossible. By Daniel Burrus, renowned futurist and technology forecaster. HarperCollins has positioned Flash Foresight to be the lead business book in 2011.
Here’s what the experts are saying:
"I love this book! It's as much fun to read as it is inspiring to learn from. Buy it, read it, and put it to use--in a flash!" - Alan M. Webber, Co-founder, Fast Company Magazine
"Full of provocative insights and powerful strategies from a veteran entrepreneur. The 'Take Your Biggest Problem - and Skip It' chapter alone is worth the price of admission." - Steve Forbes, Editor-in-Chief of Forbes and CEO of Forbes Inc.
With change accelerating as never before, anticipating the future has become essential for business leaders and entrepreneurs alike. By adopting the principles in “Flash Foresight”, you can accelerate innovation and growth.
To help you make this your best year ever, Daniel Burrus has an extraordinary limited time opportunity for anyone who purchases a book. There are $20,000 worth of free gifts that you can take advantage of, simply by purchasing this $17.99 book! These bonus gift offerings are from top business, sales and marketing gurus.
Today we all face more impossible challenges than ever before. In Flash Foresight you’ll discover how to transform the impossible into the possible, revealing hidden opportunities and allowing you to solve your biggest problems – before they happen.
More information about the book can be found at www.FlashForesight.com.
I encourage you to check this book link out for more information. Have a great week everyone!
posted by Krista Dunk
Tuesday, January 18, 2011
*Shmirshky: the pursuit of hormone happiness* http://shmirshky.com/book/. She has some great information on a somewhat taboo and misunderstood topic - menopause. As women, it is something we have delt with, are dealing with now, or will deal with in the future.
Ever wonder what happens before “the change”? That’s right – it’s “the change before the change.”
Don’t worry, it sounds worse than it is. There’s a lot of misunderstanding about exactly what menopause is, so let’s clear things up a bit. Perimenopause is the six to ten years leading up to menopause. Menopause is defined as the moment after perimenopause, when a woman has not had a period for 12 consecutive months. Often when women say, “I’m going through menopause,” they’re describing the perimenopause part of the journey. Who knew, right?
Well, perimenopause has long been something women didn't discuss much and personally, a time in my life that no one ever mentioned to me, until I already began the process. Why the silence? Probably because I would have requested a sex change immediately, had I known what would be in my future!
Perimenopause can be tough, but if you keep these three things in mind, you’ll be on your way to an easier perimenopause experience:
- be prepared
- trust how you feel
- reach out for the help you deserve
Reaching out is IN. Suffering in silence is OUT.
"E" is the pen name of Ellen Sarver Dolgen, author of Shmirshky: the pursuit of hormone happiness, a light-hearted, informative, easy-to-read book on menopause, and creator of http://www.shmirshky.com, a resource treasure trove for women going through perimenopause and menopause. E stands for everyone because everyone goes through menopause or knows someone who does. Ellen is passionate about promoting health and wellness in America. She currently serves on the Community Advisory Board of Scripps Memorial Hospital La Jolla. She has served on boards, committees, and chaired numerous events for Fresh Start Women’s Foundation, Angel Charity for Children, San Diego Hospice. Brandeis University, the Phoenix Heart Ball, Juvenile Diabetes Research Foundation, Weizmann Institute of Science, Brewster Auxiliary, and Handmaker Home for the Aging. Ellen’s lifelong commitment to philanthropy through board representation, fundraising, and event organization continues with her founding of Shmirshky Universal, which aims to promote women's health and well being around the world. For more information, visit http://www.shmirshky.com.
Monday, January 17, 2011
Some people who experience God tell you they have experienced Him and it is usually after a huge loss. The Lord has moved into their lives they tell you and changed them and it is after they have experienced a trial or a terrible circumstance. There is nothing wrong with that the Lord was telling me because it has happened to me. But what then...the Lord asked me personally, what have you done after God has come in cleaned everything up made you feel better and moved you forward in your life? Remember now....God was speaking to me...ok. Let me change the tone. The Lord asked me, "What have you done after I have cleaned everything up? You have taken the mile I have given you and regressed backward inch by inch until you are doing exactly the same thing you were doing before that led you to calling out to Me in the first place. If you would have just stayed with Me instead of pulling back you would have been even further along. Does that make sense to you?
The Lord asked me that..."Does that make sense to you girl?"
The Lord showed me in my mind where I had asked for His help, called out His name and how He had answered me. He showed me the times He had placed answers in front of me and I chose other paths. He even showed me how He had used those diverted paths of mine to better me. The simplest thing is this, God told me this in my personal prayer..."You don't need a loss to call out to me. You don't need a terrible circumstance or a horrible consequence. You don't need those things at all to have Me in your life all the time. You can have victory in your life without having to suffer loss after loss after loss. I don't want you to suffer, I want you to experience the freedom of knowing that I am with you every day, every moment, and that you can be secure and happy with that knowledge and move forward in a positive way."
As I prayed on this, I understood that I do not want to suffer any more losses either. I want God in my life without the pain of self-inflicted loss and I do not want to regress either. I didn't know how long it was going to take for my own spiritual awakening, but it was pretty quick according to my standards. I guess it is because I discovered that I am expecting again, and the Lord who knows everything revealed these things to me now in this short period of time. Now my prayer is focused on having another healthy pregnancy and birth. My faith levels have definitely been raised. My attitude about food has changed as my hunger for spiritual food has grown. It is absolutely amazing what God can do.
I pray that God continues to use me as an inspiration, and I pray that if you decide the same that you experience your own awakening with God.
Praise God by the power of His Holy Name, Lord Jesus. Amen
Drisana - http://askdrisana.blogspot.com/
Sunday, January 16, 2011
Friday, January 14, 2011
"Not by my will, Lord, but by Your will be done."
That is what has been rolling through my head all day today as the 4th day of my 21-day fast. It is interesting to me how far from God and His perspective I have been in life; after removing food for just four days now, how much I have leaned on nothing but the support of the Lord God Jesus Christ. I have called on His name in my mind. It is interesting to note that this is not something that I have done in my life just recently. I have prayed, yes. I have seen God answer prayer and have felt the power of prayer in my life, yes. I have been a testimony and have seen my own personal miracles occur. But now, I can actually say that I have felt God pull me closer in to Him, and I have felt His presence more.
There is more to this I know; there is more than I have to learn. I want to learn more. I yearn to learn more, to feel more, to have more passion in life for Christ. I have committed myself to this fast, and it is absolutely amazing to me that I have a new desire a new driving hunger to have a more initimate relationship with God.
I cannot speculate on what will happen next. I am experiencing as I go through this and I am learning. It is not easy, but when it gets the hardest, and believe me the devil tries to play on my mind...calling on the name of the Lord and praying, "Lord, God if this be your will then let it be. Not by my will but by your will Lord God be done." Total surrender, total trust.
Have faith and be still.
Drisana - http://askdrisana.blogspot.com/
Thursday, January 13, 2011
Wednesday, January 12, 2011
Day 2 of my 21-day fast has reached midday, and I have not had a single craving for food. I am leaning more on spiritual hunger and a thirst for more of what God has in store for me. Life gets in the way of a lot of things. I have found that when I am not thinking of breaking for lunch or what to snack on next, I am conversing more and more with God.
This challenge is just that - a challenge to discipline myself through prayer and devotion, knowing that the Lord will take care of all things that come my way. This fast, like any other challenge in life, is just one way to show that God has the reign no matter what we may think we are in control of. It is like my Grandmother used to tell me, the best way to make the Lord laugh is to tell him your plans. God has a positive plan for all our lives. I believe that more now than I have ever believed anything in my life. We make what we think are mistakes but God takes our "mistakes" and turns them for His Glory.
Lord, your ways, make known to me. Teach me your paths, guide me in your truths and teach me. For you are my God, my Savior, for you I wait all the day. Psalms 25:4-5
Drisana - I can do all things through the God that strengthens me.
(Angelica D. Carmouche) http://askdrisana.blogspot.com/